.music almighty.

Nokia's "Music Almighty" site developed in conjunction with Firstborn, turns visitors into headphone-sporting, lip-synching star. You can be a blingbling, pinkpopper, animal rocker or even a philharmaniac.

It's not the first. Japan Sony Walkman has done "Rec U", which got them a gold in interactive campaigns @ Cannes. Not to mention seeing your old-self in 2 minutes, after a MMS responding to a interactive bus shelter ad (AMF PENSION/ SWEDEN). Lip synching and face-mapping is definitely not new. It's an old technique sold into urban context - where the mass is rewarded with instant gratification. And some chuckles. 

I look fugly, but its funny. Try it. 

(You won't look any better.)